Passion For Art

>>>Haddon Sundblom

Haddon Hubbard “Sunny” Sundblom (June 22, 1899 – March 10, 1976) was an American artist best known for the images of Santa Claus he created for The Coca-Cola Company. Sundblom was born in Muskegon, Michigan to a Finnish-Swedish-speaking family. He studied at the American Academy of Art.
Sundblom is best remembered for his advertising work, specifically the Santa Claus advertisements he painted for The Coca-Cola Company in the 1930s. Sundblom’s Claus firmly established the larger-than-life, grandfatherly Claus as a key figure in Christmas imagery. So popular were Sundblom’s images of Claus that the urban legend soon arose that Sundblom had actually created the modern image of Santa Claus. Sundblom also painted the iconic image of the Quaker Oats man in 1957; the image is still used in Quaker branding to this day.

In addition to his illustration work, Sundblom is recognized as a major influence on many well known pin-up artists, such as Gil Elvgren, Joyce Ballantyne, and Art Frahm. In the mid-1930s, he began to paint pin-ups and glamour pieces for calendars. Sundblom’s last assignment, in 1972, was a cover painting for Playboy’s Christmas issue.

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